Data is a strategic asset that optimizes its activity: acquisition, retention, targeting, etc.
The more it is enriched, analysed and structured for specific uses, the greater its value and the greater its ability to acquire or maintain a strategic advantage.
30 + segmentable performance indicators on Date / Source / Support / Campaign
S.WAN allows you to optimize your performance throughout the cycle of visits to websites:
Understanding Audiences and their Practices
Who are the visitors, what media do they use and how do they navigate the Brand’s digital ecosystem?
View content performance
8 seconds of average attention: do Brand content really capture the attention of users?
Identify traffic sources that generate performance
On which channels of the digital ecosystem should the available resources be strategically mobilised?
Track all user interaction events
Evaluate and optimize the conversion funnel by identifying the interactions of each relational step.
Monitor site & server health
The user experience also relies on the ability to deliver information in the best conditions.
Measure and assign conversions
Cross the user path with the conversion funnel to get the most out of the channels used.